What do you sell, how can you sell more?

Phil Johnson posted a great question on LinkedIn today - What are you selling and how can you sell more? - He really made me think and here's what I said:
Nicely put!
"What are you selling?"
the product can be a specific item, a service, or yourself (if you are looking for employment).

"How can you sell more?"
In all cases you are best served to find the need of the prospective buyer/employer and then realistically see if your product meets that need. I believe it was Andrew Carnegie who said that when you help enough others get what they want, you will get what you want. So finding what others want and helping them get it is what will help you sell more.
It's simple, almost deceptively so.
What I do is help individuals and companies to realize their income and leadership potentials. Once I know what they want, I help them find paths to achieve it. One of my major tools is a line of gift and incentive products that help their customers and friends to get *what* they want. And so it goes. . .
It's simple, not necessarily easy, tho!

Complete Attentiveness (2 day challenge)

I subscribe to "Just Sell" and they had the best post. I have copied it in it's entirety here:

complete attentiveness (another 2 day challenge)
Beginning at the top of the next hour and through the next 48, challenge yourself (and your team)...When you begin a discussion with a customer, prospect, or colleague, give that individual your complete attention until the issue at hand has been fully addressed. Every single discussion. Every single interaction. The entire 48-hour period.
Not only will it help you maximize your time by minimizing miscommunication, but also it'll send the right message. Don't let a phone call interrupt an in-person conversation. Don't let your email distract you from a phone call. Don't let a passerby, instant messenger, or BlackBerry take your attention away from someone standing right in front of you (or on the phone).
Sales is an interpersonal profession. Anything less than your full attention sends a message of arrogance - a message of condescension - a message of which no one (including ourselves) enjoys being on the receiving end (and certainly not when we're the prospect or customer).
For those who lead a team, set the example. Give your attention today, and every day, to one person at a time – the person in front of you (on the phone or not) - and Just Sell®.

To be sure you're giving your complete attention to those with whom you interact...
- Maintain eye contact and face the person.
- Acknowledge key points with a nod, smile or brief comment ("I see" or "I understand").
- Avoid interrupting and wait for the person to pause fully before asking questions to clarify. Ask only to better understand and avoid unrelated questions that can disrupt the person's train of thought.
- Dismiss distractions and acknowledge phones, email, instant messengers, and other people following the current interaction.
- Confirm understanding by rephrasing pertinent discussion issues.

Pretty awesome stuff, huh?